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    <loc>https://www.studioma.ca/michelleauer</loc>
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      <image:title>Michelle Auer</image:title>
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      <image:title>Michelle Auer</image:title>
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      <image:title>Michelle Auer</image:title>
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      <image:title>Michelle Auer</image:title>
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      <image:title>Michelle Auer</image:title>
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      <image:title>Michelle Auer</image:title>
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      <image:title>Michelle Auer</image:title>
      <image:caption>Michelle is a seasoned strategist who specializes in PR, media relations, branding, marketing, and business development in the international architecture and design industry. With a career spanning over 20 years, Michelle blends her deep expertise in business development for the design and lifestyle sectors with a keen understanding of consumer insights. Her work spans global markets, having shaped strategic initiatives for some of the world’s most prestigious design brands across key cities, including New York, Chicago, London, and Milan. . .</image:caption>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>IN FOCUS: Transformation at THE WORLD AROUND 2026 @ THE HAMMER MUSEUM Los Angeles</image:caption>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>SALON Art &amp; Design x The Goodman Studio 2025 @ The Park Avenue Armory New York</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/1d4ea1e4-d147-405d-847d-0e7a4b7c5cd4/Screenshot+2025-03-04+at+6.46.49%E2%80%AFPM.png</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>THE WORLD AROUND SUMMIT 2025 @ Museum of Modern Art New York</image:caption>
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    <image:image>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Ultrafabrics Volar Bio. Photo: Oli Douglas Stylist: Despina Curtis / with Friends &amp; Co. PR</image:caption>
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      <image:title>Michelle Auer</image:title>
      <image:caption>UNITFIVE DESIGN Custom Lighting / Interior Design: Yabu Pushelberg</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/cd05b7e4-6cb6-4c27-b565-fecafb54d4a9/Screenshot+2025-01-10+at+1.58.43+PM.png</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>HUSH x Ultrafabrics ICFF WANTED / with Friends &amp; Co PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/079335fd-2bf0-410a-999e-ac88415e9de6/2022.10.21+Reynold+Rodriguez+Before+The+Fantastic+solo+show+%C2%A9Charles+Burnand+2022+-+CB0990.jpg</image:loc>
      <image:title>Michelle Auer</image:title>
      <image:caption>Charles Burnand Reynold Rodriguez / with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/ecf3e5bc-ecfc-499f-8128-65b030fee778/140123-Hollace-Cluny-Showroom-08-6751.jpg</image:loc>
      <image:title>Michelle Auer</image:title>
      <image:caption>Hollace Cluny Showroom Photo: Eugen Sakhnenko</image:caption>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Sandow x Ultrafabrics Volar Bio Media Lunch New York / with Friends &amp; Co.</image:caption>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Ultrafabrics Nigiri Stools ANUUD. / with Friends &amp; Co. PR.</image:caption>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>ARCHITECT @ WORK Summit Canada / with Friends &amp; Co. PR.</image:caption>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Los Angeles Design Day Kneeland Co. Rarities / with Friends &amp; Co.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/c24d4cd6-04ad-40e6-9e4d-e658558d05ad/unnamed+%281%29.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Ultrafabrics TATA Motors / with Friends &amp; Co. PR .</image:caption>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Los Angeles Design Day Refik Anadol @ Jeffrey Deitch / with Friends &amp; Co. PR.</image:caption>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Saraiva &amp; Associates DUO Boavista Hilton Lisbon</image:caption>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Ultrafabrics HUSH Collection Photo: Oli Douglas Stylist: Despina Curtis / with Friends &amp; Co. PR</image:caption>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Ultrafabrics x PANTONE Color of the Year 2024 Image: WeWantMore</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/a7ec878b-b415-4a25-80af-189a3960f13d/Screenshot+2025-01-13+at+6.25.11+PM.png</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>The Goodman Studio Bahá’i Temple in Santiago, Chile / Architects: Hariri Pontarini</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/4abd2bd2-c90f-4a2d-99e4-faa8268e5efa/Chateau+Group.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Los Angeles Design Day / Chateau Marmont / with Friends &amp; Co. PR.</image:caption>
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    <image:image>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>S+A Architects (SARAIVA &amp; Associates) Verdelago Resort</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/b05a7ea3-ef68-4acb-bd35-81687ef50884/HCurioBoavista-64.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Saraiva &amp; Associates DUO Boavista Hilton Lisbon</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/7a42d013-39d2-4f28-9f55-26438ff06966/RIOS.jpeg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Los Angeles Design Day + RIOS / with Friends &amp; Co.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/f45b44ae-c6e5-4722-8264-530a637476d7/SPF_Zibi_May_2019+%281%29.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>STUDIO PAOLO FERRARI ZIBI HOUSE</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/92d64506-8573-4591-8697-14c108317ad0/Pantone+Artechouse+1.jpeg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>PANTONE COLOR OF THE YEAR x Ultrafabrics / ARTECHOUSE NEW YORK / with Friends &amp; Co. PR</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/d030d629-3af5-4f59-a9ff-0999a9a87402/GS+2.jpeg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Gabriel Scott MILAN Design Week / with Friends &amp; Co. PR</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/fa1fffe3-15b7-4491-9a5a-45e14b8c3c46/140123-Hollace-Cluny-Showroom-04-6684.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Hollace Cluny Photo: Eugen Sakhnenko</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/11542b51-6aec-4399-a7cb-b5dc43da6572/Screenshot+2025-01-10+at+1.59.12+PM.png</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>HUSH x Ultrafabrics @ Clerkenwell Design Week London / with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/9d223ca4-b1c4-4b10-b492-d5e4294e1ef7/ID005_WOLF+030_WEB.jpg</image:loc>
      <image:title>Michelle Auer</image:title>
      <image:caption>SoShiro Showroom / with Friends &amp; Co. PR.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/88505f59-2b12-4f6f-be1b-452dcb980eff/Pumice+Color+ReFresh_Black+Sand.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Ultrafabrics PUMICE with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/a35633e5-367a-4e8a-a26a-b3013fe3404e/Gensler+Group.jpeg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Los Angeles Design Day x Gensler Experience Lab / with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/4c434b00-fea8-499b-9163-a66c2e6852db/Unitfive+Stag+1.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>UNITFIVE DESIGN STAG HEAD for Avenue Road</image:caption>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>MAAK Contemporary Ceramics Lady de Rothschild @ Ascot House / with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/09df01a8-32c1-433c-891f-a929d62a8268/L_SPF_ED2_INTERIOR+%287%29.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>STUDIO PAOLO FERRARI Editions Furniture</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/27e3b86a-aa65-4be4-a1ac-c4ab6a854893/GROUP_03_018.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Ultrafabrics Uf Select / with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/aa426289-e7f6-422f-84c0-5c7ac6ee724c/Low+Faern+Arosa+SPA+1+%C2%A9RomainRicard-1.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Run For The Hills Faern Arosa Hotel / with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/3bdab605-74f9-4cfc-b9bf-9b77f2dd913d/Gagosian+Group.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Los Angeles Design Day Basquiat @ Gagosian Beverly Hills / with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/a1edd967-f749-423e-a9b8-cc1580af6259/L_SPF_EDITION_1_INTERIOR+%282%29.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>STUDIO PAOLO FERRARI Editions Furniture</image:caption>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>The Goodman Studio + DesignTO Horizon installation</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/dd4025e9-5691-401e-9903-84244146dfab/HCurioBoavista-71.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>DUO Boavista Hilton Lisbon / Saraiva &amp; Associates</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/18920afe-34b1-4880-bbde-466d366e03b5/2023_06_20_AudreyGreen_Cafe_GF_Shot+16_238+Large_runforthehills.jpeg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Run For The Hills Audrey Green and Larry's Bar at National Portrait Gallery London / with Friends &amp; Co. PR.</image:caption>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Ultrafabrics Volar Bio / with Friends &amp; Co. PR</image:caption>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>STUDIO PAOLO FERRARI ZIBI HOUSE</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/1347b189-1fc3-4d2e-b1e0-dda8d30e9832/Screenshot+2025-01-14+at+10.38.26+AM.png</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>UNITFIVE DESIGN Dalloyau Hong Kong / Interior Design: Yabu Pushelberg</image:caption>
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      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>YOUNG CLIMATE PRIZE at THE WORLD AROUND SUMMIT 2025 @ Museum of Modern Art New York</image:caption>
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      <image:title>Michelle Auer</image:title>
      <image:caption>UNITFIVE DESIGN Custom Lighting / Interior Design: Ferris Rafauli</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/aa36b8bd-d38a-423b-a860-4a69e610cddc/STUDIO+PAOLO+FERRARI+%283%29.jpg</image:loc>
      <image:title>Michelle Auer</image:title>
      <image:caption>STUDIO PAOLO FERRARI Editions Furniture</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/c543240f-7093-41eb-a415-4f9ff193e127/ascot0223-13.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>MAAK Contemporary Ceramics Lady de Rothschild @ Ascot House / with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/c936ef30-0a0d-438d-ac45-4ef34840518a/U31+x+Pharrell+.png</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>U31 Design x Pharrell Williams Untitled Development Launch / Photo: U31</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/de342fcc-4d12-40ae-aaae-e9927d0f737f/UF_HUSH_SHOT_03_073+LR.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Ultrafabrics HUSH Collection Photo: Oli Douglas Stylist: Despina Curtis / with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/d930c40a-3211-4f96-b09d-54bd987f7612/Virgin_Galactic_Spaceship_Cabin_Interior_ULTRAFABRICS.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Ultrafabrics Virgin Galactic / with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/7237d336-27f0-4997-863d-39e741f517c1/Sandow+Volar+Bio+Launch+2019.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Sandow Material Bank x Ultrafabrics Media Lunch &amp; Panel New York / with Friends &amp; Co.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/afd40fb0-ada7-4d07-a9f1-53e3a9a31ea3/Low+Faern+Arosa+Zus+Brasserie+1+%C2%A9RomainRicard-46.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Run For The Hills Faern Arosa Ski Hotel / with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/ef614e7d-1250-49f4-befc-27a71b87c3e8/LA+Flower+School+1.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Los Angeles Design Day LA FLOWER SCHOOL / with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/f1e38517-9e24-4ee4-88e0-eb7f0ed99609/UF_HUSH_SHOT_08_178+LR.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Ultrafabrics HUSH Collection Photo: Oli Douglas Stylist: Despina Curtis / with Friends &amp; Co. PR</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/0e63a19b-5be2-4975-9f07-f1493108f7ae/low+2023_06_20_AudreyGreen_Shot+11_207_LarrysBarBright4.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Run For The Hills Audrey Green and Larry's Bar at National Portrait Gallery / with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/3514003b-666d-4951-b772-842064d34465/Blond-Design-Agency-Cosmetics-Packaging-Sustainable-Eco-Refillable-Deodorant-Fussy-09.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>BLOND James Melia / with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/6418ea00-23a6-4839-b316-085e2b34c123/Low+Faern+Arosa+Reception+4+%C2%A9RomainRicard-13.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>Run For The Hills Faern Arosa Ski Hotel / with Friends &amp; Co. PR.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/59026276-1472-4a1c-a105-fba99e215e93/Canoe+BOC_003+LOWRES.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>UNITFIVE DESIGN Handcrafted Metal Canada Map @ Canoe / Interior Design: Anacleto Design / Photography: Ben Rahn/A-Frame</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/317c7a41-5f52-4ad6-9608-d780dae7bf0a/BrianGluckstein4_KipsBay19_PhotographerMarcoRicca_high.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>UNITFIVE DESIGN KIPS BAY SHOW HOME Handcrafted Metal Mobile / Interior Design: Gluckstein / Photography: Marco Ricca Studio.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/9303b8a9-4759-4803-9da5-5928ff66e7c3/VERDELAGO_byCatarinaDiniz01_low.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>S+A Architects (SARAIVA &amp; Associates) Verdelago Resort</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/d2b4ca6a-c0ac-4a17-90f3-6f7262eb5bce/BH+Main+Image.jpg</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>UNITFIVE DESIGN Handcrafted Lighting / Interior Design:Yabu Pushelberg Photography: Michael Weber</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58535210e58c62ac8f4bb70e/4cb83cef-855e-40f4-a912-3f8ea0999435/Screenshot+2025-01-13+at+6.26.19+PM.png</image:loc>
      <image:title>Michelle Auer - Make it stand out</image:title>
      <image:caption>The Goodman Studio Penny Vine Lighting</image:caption>
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  </url>
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